Business Model Design refers to the activity of designing an Organization's business model. A product doesn't mean that it can create a business but is a crucial part of the business. A sustainable business model is necessary when it comes to running an organization. There are so many types of business models available. The question comes of creating a business model that helps you deliver value to your customers, which makes a market, profit, and revenue. 

Below are some books that can help a Product Manager understand and design a business model for their Products. 

A) The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed how the world creates and plans new business models. It has been used by corporations and startups, and consultants worldwide and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.

The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech have created immensely successful businesses and disrupted entire industries. At the core of these successes are not just great products and services but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to continually stay ahead of your competition.

New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies.

The Invincible Company:

● Helps large and small companies build their growth strategy and manage their core simultaneously

● Explains the world's best modern and historic business models

● Provides tools to assess your business model, innovation readiness, and all of your innovation projects

Presented in striking 4-color and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Get your copy here. 

B) Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this book, the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant. It outlines principles and tools any organization can use to create and capture its own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red

• Updates on all cases and examples in the book, bringing their stories up to the present time

• Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years

This bestselling book charts a bold new path to winning the future. This landmark work upends traditional thinking about strategy. Consider this your guide to creating uncontested market space--and making the competition irrelevant.

Get your copy here. 

C) Monetizing Innovation: How Smart Companies Design the Product Around the Price

Companies spend more significant time, and expense designing and building products yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, are just the cost of doing business.

Monetizing Innovations argues that this is tragic, wasteful, and wrong.

Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. What happens when you put customer demand and willingness to pay in the driver's seat when designing the product around the price? It's a new paradigm that opens the door to actual game change: You can stop hoping to monetize and start knowing that you will.

In Monetizing Innovation, they distill the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leader, or part of the team responsible for innovation and new product development, this book is for you. It contains special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies in this book show how some of the world's best innovative companies like LinkedIn, Uber, and Porsche adopted the principles.

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach adopted by any organization in any industry. Most monetizing innovation failures point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward and a clear promise: Go from hope to certainty.

Get your copy here. 

D) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 

Business Model Generation is a handbook for visionaries, game-changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Suppose your organization needs to adapt to harsh new realities. Still, you don't yet have a strategy to get you out in front of your competitors. In that case, you need a Business Model Generation. 

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools and makes them easy to implement in your organization. It explains the most common Business Model patterns based on concepts from leading business thinkers. It helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll know at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and core value proposition.

Business Model Generation features today's practical innovation techniques by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. It is for those ready to abandon outmoded thinking and embrace new value-creation models: executives, consultants, entrepreneurs, and leaders of all organizations. If you're prepared to change the rules, you belong to "the business model generation!"

Get your copy here. 

Suppose you are either new to designing a business model or perhaps an experienced Product Manager who is already designing; these books give you better insights for designing a better business model. Happy reading!

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