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A Product is not the end goal for users rather it’s a means to do certain activities in real life to fulfill their needs. A Valuable Product is one that helps the end users do those activities easily and willingly. Every Product intends to change the behavior of the end user in one or the other way.
The Product requirements just don’t come from end users. Moreover, the end user can only help you understand their problems in current way of doing things. One needs to observe what they do, listen to their problems, empathize with them and identify their needs. The buyers and sponsors of the product, of course want more returns on investment. A development team can make use of their technical skills to solve the user problems efficiently. The Product Discovery process is working with all these people to uncover Product Features and the value that they bring. This framework helps in identifying the end user’s behaviors to be changed to support vision and Product Features to support the change.
A Product owner is someone who understands the customers who buy the product, end users who use the product and sponsors who invests in the product and collaborates with development team to build the right product to maximize the value of money and time spent by them (Customers, end users and sponsors).Scrum does not prescribe a specific way of discovering requirements and value as discovery process varies widely based on domain. leanGears Discovery framework attempts to give guidance to Product Owner to discover product requirements and identify value.
A Product Discovery Team is a group of people who can collaborate with Product Owner and help him/her in the process of product discovery. It should generally consist of representatives of end users, buyers, sponsors and development team. Its quite possible that development team itself can act as discovery team.
leanGears Discovery is a framework developed by Satisha Venkataramaiah and owned by Leanpitch. leanGears Discovery provides five step approach for discovering Product requirements from product vision. It provides a set of tools to -
|Product Envisioning||Align all the stakeholders to a common goal||PO and Stakeholders||Problem/Need Statement||Vision Statement||Product Box, Elevator Pitch, News Paper Ad, TV ad etc.|
|Collaborative (Product) Chartering||Identify the ecosystem for the product to be successful||PO and Stakeholders||Vision Statement||High Level Deliverables||Impact Mapping, Product Canvas|
|User Research||Validate the assumptions about user needs||PO and End Users||Selected Actors and Deliverables from Impact Map||User Stories||User Experience Mapping, Interviews, Persona Building|
|User Story Mapping||Map User needs to product features and prioritize the needs||PO, Stakeholders and Domain Experts||User Stories||Product Roadmap based on User Needs||Kano Model, MUSCOW, Story Splitting technique, User Story Map etc.|
|Story Pampering||Add details and keep the Product Backlog Ready for Development||PO, Stakeholders and Development Team||Product Backlog||Prioritized Product Backlog ready for Development||Wireframes, Planning Poker, Classes of Service, Business Value Estimation Game, Voting etc.|
The techniques can be little overwhelming for the participants to grasp. So we will be picking a simple project that everyone can connect and apply these techniques on the project to learn the techniques better by doing.