A Product is not the end goal for users rather it’s a means to do activities in real life to fulfill their needs. A Valuable Product is one that helps the end users do those activities easily and willingly. Every Product intends to change the behavior of the end user in one or the other way. This framework helps in identifying the behaviors to be changed and Product Features to support them.
What is Product Discovery?
The Product requirements just don’t come from end users. Moreover, the end user can only help you understand their problems in current way of doing things. One needs to observe what they do, listen to their problems, empathize with them and identify their needs. The buyers and sponsors of the product of course want more returns on investment. A development team can make use of their technical skills to solve the user problems efficiently. The Product Discovery process is working with all these people to uncover Product Features and the value that they bring.
Who is a Product Owner?
A Product owner is someone who understands the customers who buy the product, end users who use the product and sponsors who invests in the product and collaborates with development team to build the right product to maximize the value of money and time spent by them(Customers, end users and sponsors). Scrum does not prescribe a specific way of discovering requirements and value as discovery process varies widely based on domain. leanGears Discovery framework attempts to give guidance to Product Owner to discover product requirements and identify value.
What is a Discovery Team?
A Product Discovery Team is a group of people who can collaborate with Product Owner and help him/her in the process of product discovery. It should generally consist of representatives of end users, buyers, sponsors and development team. Its quite possible that development team itself can act as discovery team.