A Product makes an impact on a user's life. If you don't understand the user's story, your product may not become part of their story. People love stories. Stories are instrumental in making communication, fun, and useful.
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Learn to create user personas and uncovering users in various contexts
The customer is not a King but another human being. Understanding the context in which they live is essential to build a product that adds value to their life. Learn to understand user personas in B2B, B2C, or when you build a platform. You will learn:
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Learn to identify and differentiate user needs as functional, social, emotional, and economic needs.
Users not only use the product to get their job done but also as a status at times and connect emotionally with them. Learn techniques to identify various user needs in multiple contexts. You will learn
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Learn the anatomy of a User Story.
People love stories. A story has to have a motive, pain, heroes, villains, and a climax. Learn to use stories to have meaningful conversations and build useful features. You'll learn:
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Learn to generate user stories using Impact Mapping.
Users make a Product's vision a reality, not the Product. Understand what activities the users will perform to make the vision a reality and how your Product can enable them. You'll learn:
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Learn to understand user jobs, pains, and turn them into stories.
User's use the Product to get their job done. Learning about the structure of their jobs and how they do it today will help you in uncovering the user's needs. Learn to use Job Mapping for achieving customer-driven innovation. You'll learn:
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Learn to understand customer journey and experience and turn them into a story.
When you understand the user's experience of doing their job today, you can spot an opportunity to add value to their life. Learn to uncover user experience through User Experience Mapping. You'll learn:
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